Live commerce

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Despite his young age, Aruna Harsa has dabbled in developing various apps while still at Nanyang Technological University in Singapore. He exited a SaaS apps building solutions startup Dashell after two years in 2014.The Mathematics and Economics graduate then went on to develop an on-demand beauty services app Vanitee, but left the startup after only eight months when its Series A funding closed in 2015. Based in Singapore, the serial techpreneur is now co-founder and CTO of home decor and furniture e-commerce site Dekoruma.

Mikhael Geary Undarsa is armed with both IT skills and business administration experience. He graduated in 2007 with a bachelor’s in Computer Science and Business Administration from Simon Fraser University in Canada.He then worked as a business analyst at HSBC Canada for almost a year before moving on to join IBM Canada as an IT specialist. After three years working on web-based commerce projects, Mikhael returned to Indonesia to join PT Phase Solusindo  and Tiket.com. He left PT Phase to become Tiket.com’s Chief Communication Officer.

Jasin Halim read a master’s in Marketing and Finance at Monash University in 1990,  while working as a lecturer in Computer Science. He returned to Indonesia in 1992 to establish a mail order company that was shut down due to the 1998 Asian financial crisis. Undaunted, he went on to establish a TV shopping company and a VOIP company.  He also founded PT Mitra Cipta Teknologi, the company behind e-commerce HargaHot in 2012. However, Jasin later decided to quit HargaHot to co-found Kioson in 2015.

After graduating in 2014 with a bachelor’s in Political Science from Indonesia’s Universitas Katolik Parahyangan, Pradana Dyaksa joined PT IDS Medical Systems Indonesia as a management trainee. He later became the e-commerce manager of Bhuwana Ubud Hotel before working in business development at Rocket Internet’s Zen Rooms until he was promoted to become Head of Community in 2016.While still at Zen Rooms, he teamed up with colleague and fellow Parahyangan alumnus Dennish Tjandra to establish HelloBeauty, Indonesia’s leading platform for beauty services.

Originally from Guatemala, Ariel Corzantes is a full-stack developer based in Valencia, Spain. In October 2014, he joined the co-founding team to build an e-commerce platform for trading pre-loved bikes and accessories. However, he left Tuvalum in January 2015, just before its official launch. Corzantes was the CTO for four months, making significant contributions to the technological development of Tuvalum’s platform. He went on to work for another company K2A Soft and is now studying industrial product design at EASD in Valencia.

After graduating from Nanjing University in 1995 with a bachelor’s degree in Tourism Management, Wu worked for a number of e-commerce firms. He was vice president at VANCL, senior vice president at JD.com and general consultant at lefeng.com. Wu, an original co-founder, left Luoji Siwei in 2013. He moved on from Luoji Siwei to serve as general consultant at media firm Fleet Entertainment. Wu founded Context Lab, a corporate services platform, in 2015. He is also the author of three popular business insight books.

Rosa López-Monis is a well-known nutrition, food safety and health specialist in southern Spain. She also holds a master's in Nutrition and Dietetics and a master's in Clinical Analysis. She has published health and nutrition books like Green Detox. Since 2007, the molecular biologist and microscopist has been running her own e-commerce site  for Health, Wellness and Fitness Más que Dietas. She joined NutraSign as COO in 2018, applying her food safety knowledge to the company's traceability processes and digital applications.

Before joining Blackfish as co-founder and president in 2017, Yang was the CFO of online travel site Tuniu, which he helped get listed on NASDAQ in 2014. Prior to that, from 2010–2012, he was CFO of e-commerce platform Dangdang and from 2007–2010 he was CFO of Air Media Group Inc. Yang led both companies' IPOs in the US. He received his bachelor's in Food Science from Fu Jen Catholic University and an MBA from the University of California, Los Angeles. 

Founded by Li Shujun, the former CFO of Shengda, in 2006, Trustbridge Partners is a venture capital and private equity firm focusing on growth-stage and expansion-stage investments in Chinese companies in new energy, environmental protection, new materials, new media, retailing, healthcare, education, e-commerce, etc. The sources of its funds come mainly from university foundations in the US (such as Columbia University, Stanford University, New York University), world-renowned investment firms (Temasek Holdings, Kerry Group, etc.), and private investors.

Founded in 2004 by Liu Qiangdong (Richard Liu) with about 30 staff, JD.com (JD stands for Jingdong) has grown to become Alibaba's biggest rival and is backed by Tencent. Similar to Amazon, the NASDAQ-listed JD.com builds and controls its own distribution/logistics network, giving it an advantage in a country used to poor package delivery services. It is an investor in Indonesian ride-hailing company Gojek, and also operates an Indonesian version of its e-commerce platform, JD.id.

Peter Windischhofer graduated with a management degree in 2012 at Vienna University of Economics and Business, including a stint at the University of Hong Kong. Student internships included various roles at McKinsey & Company, Perella Weinberg Partners, Realtreuhand and Raiffeisen Bank.In 2012, he joined CUDOS Group and worked for over a year as a business analyst in Vienna. In 2013, he met Refurbed co-founder Kilian Kaminski during a master’s program run by Hult International Business School. Both men worked in China while studying international business. Windischhofer spent six months running an online “TripAdvisor” review platform for Chinese language schools in Shanghai.In October 2014, Windischhofer joined McKinsey & Company as a management consultant working on digital marketing and product development projects for marketplaces and e-commerce companies in Europe.In 2017, he left McKinsey to co-found Refurbed with Kaminski to build an Amazon-style marketplace for refurbished electronic goods. The idea was inspired by a personal experience when Windischhofer bought a used smartphone after seeing a classified ad. The phone stopped working after two weeks. The incident prompted him to create an e-commerce platform specializing in selling quality refurbished e-products with carbon-neutral credentials like planting a tree for every sales transaction. 

Moses Lo comes from an entrepreneurial family, his father acquired a failing business in Australia and turned it into a successful company. The family business inspired Lo to start his own fashion business in Australia after graduating in finance and commerce at the University of New South Wales in 2010.Lo initially gained work experience as an analyst in 2008 as part of his undergraduate finance and commerce programs in Australia. In 2011, he became an associate at the Boston Consulting Group in Australia. After two years, he was promoted to senior associate but left BCG in 2013 to focus on his menswear ventures until 2014.Lo decided to get first-hand tech startup experience in the Silicon Valley, working at Amazon while completing an MBA program at the University of California, Berkeley. In 2015, he decided to established a P2P payments platform Xendit in Indonesia. The platform has since pivoted into a payment gateway service and became a unicorn in 2021, with Lo as CEO based in California and Jakarta. He was also featured in Forbes’ 30 Under 30 list for Asian figures in finance and venture capital in 2016.

With the innovative C2B2F (Customer to Business to Farm) business model he came up with, Fresh Market survived the winter for venture capital funding in China in 2016, and is today the leading fresh food e-commerce platform in East China.Zhang Hongliang (b. 1975) embarked on his journey as a serial entrepreneur after five years in the financial management sector and six years in the automobile industry. The persistent Suzhou native founded Fresh Market (Shihang Shengxian) in 2011 at aged 36, after several tries in three years.

Yan became interested in agriculture while working as a venture capitalist at Pingan Trust, the trust unit of Ping An Insurance, from 2010 to 2014. He invested in dozens of agricultural projects on behalf of his clients. Yan resigned from Pingan Trust in 2014 and founded DFS168.com, an e-commerce platform for agricultural materials. In 2017, he co-founded Tiantian Xuenong with Zhao Guang, a friend from university, and became the company's chairman. Yan received his bachelor's degree in Electronics from Sun Yat-sen University in 2006 and his MBA from Hong Kong Baptist University in 2010.

In October 2014, Ismael Labrador became the CMO and co-founder of Tuvalum, a web marketplace for second-hand bikes and accessories. Over the years, he has gained a wide range of work experience in e-commerce, inbound marketing, product management, data-driven and customer-centered analytics. The journalism graduate has also specialized in social media and community management in collaboration with renowned digital agencies in Spain. Currently based in Valencia, Ismael is also a mentor and advisor at various business schools and incubators like Demium Startups that is also an investor in Tuvalum.

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