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Invest FWD A/S is an investment vehicle owned by Anders Holch Povlsen, founder of BESTSELLER and Heartland. It is also BESTSELLER’s investment arm for sustainable fashion. In June 2021, the firm made its investment by participating in a Series B round of Finnish cleantech Infinited Fiber. BESTSELLER’s sustainability innovation platform Fashion FWD Lab has been collaborating with Infinited Fiber over the past year to develop and patent Infinna™ fiber material. BESTSELLER has also signed a multi-year commercial agreement with Infinited Fiber to secure access to the startup’s regenerated fibers to be made from textile and other industrial waste.

H&M’s first shop was founded 74 years ago in Sweden by Erling Persson under the name “Hennes”, Swedish for "hers" since the shop was selling only women's apparel. In 1968, Persson expanded into menswear by acquiring Swedish retailer Mauritz Widforss. Hence the rebranding of the company into Hennes & Mauritz (H&M). In 1974, H&M was listed on the Stockholm Stock Exchange. Since then, H&M has expanding internationally opening its first store in London and the rest of Europe and also to the US in early 2000.In 2008, the company also moved into the home furnishings segment and launched H&M Home stores worldwide. The fashion chain can now be found across Europe, the US, Asia and the Middle East. The group expanded further by acquiring fast-fashion brands like Weekday, Monki and Cheap Monday. In April 2021, H&M Group announced a collaboration with textile cleantech Infinited Fiber to launch proof-of-concept denim created wholly from regenerated textile waste as part of its commitment to use only recycled or sustainably sourced materials by 2030.

Adidas is a German multinational corporation manufacturing shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike. The Adidas brand is part of the Adidas Group which also includes Reebok sportswear company, a 8.33% stake in football club Bayern München and also has interest in Runtastic, an Austrian fitness technology company. Total revenue exceeded €21bn in 2018.

Fortum Oyj is a Finnish state-owned energy company operating power plants and co-generation plants across the nation. Listed on the NASDAQ OMX Helsinki stock exchange, Fortum is reputed to be Finland’s biggest company in terms of revenue generated in 2020.It is also Europe's third-largest producer of carbon-free electricity and the second-largest producer of nuclear power. Ranked as the fifth largest heat producer globally, Fortum supplies electricity and heating directly to consumers in Finland, Germany, Central Europe, the UK and the Nordic countries.Fortum invested in Finnish cleantech Infinited Fiber, taking up a 4% stake in 2019, to complement the energy company’s biorefining value chain and to improve resource efficiency. The cleantech investee aims to license its biodegradable fiber technology to help industry partners to manufacture innovative materials from textile and industrial waste.

Bpifrance Large Venture is the growth equity arm of French state investor Bpifrance. It is a €1bn VC fund focused on high-growth, capital-intensive, innovative tech and life sciences companies that have already raised capital. It invests minority stakes of at least €10m as well as co-invests alongside current or new investors in rounds of at least about €20m. It has invested €600m to date and currently has 34 portfolio companies, including 18 listed ones.

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