Straight Teeth Direct

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30-year-old serial entrepreneur with forte in internet product strategy and operations; an SEO/SEM pioneer in China. Cut his teeth at 58.com Inc, Shanda Games and Bitauto.

Straight out of university, Surya Halim decided that he would become an entrepreneur. After earning his bachelor’s in Electrical Engineering and Computer Science at the University of California, Berkeley, he returned to Indonesia and took on contract work for two years. Halim eventually decided to create his own company and recruited two university friends: classmate Raymond Christopher, and teaching assistant Theodorus Budiyanto, both of whom were working in US tech companies at the time. After Christopher and Budiyanto returned to Indonesia, the three established data wrangling company Delman.

Xrush's gadget can turn a regular toothbrush to a smart one, teaching kids to brush their teeth correctly and have fun while doing it.

Hong Kong-based Jeneration Capital was founded in 2015 by Jimmy Chang, a former banker at Morgan Stanley. It now manages approximately US$2bn in capital, utilizing a multi-strategy investment approach with an emphasis on direct investment and dynamic asset allocation across private equity, public equity and diversified fund investments. In terms of direct investment, Jeneration Capital mainly invests in growth-stage technology-enabled companies in the Asia-Pacific region, with a focus on Greater China. 

Trained in mass communications and media studies, Andreas Resha has held marketing and analyst roles in various industries. After graduating from Universitas Pelita Harapan, Indonesia, in 2009, Resha worked as an analyst for insurance company AIA, handling the bancassurance and direct telemarketing sections. He worked at AIA until 2015, leaving his position at the company’s Strategic Initiative Office to briefly work as CFO at a specialty coffee store in Bali. In 2016, he joined accounting software startup Jurnal as CFO for a year, and occupied the same role in financial products comparison website Cermati until early 2019. He then joined payments company OVO, where he met Abraham Viktor and Robin Tan. The three would work together to start their own F&B business, Hangry.

Santiago Corral Rodriguez worked at Dutch online lighting supplier Any Amp as a video manager and country manager in Spain from 2013 to 2015. He also worked at Dutch produce distributor Direct Fresh International in administration and control assistance in 2016.After completing a business administration degree at Granada University in 2012, Corral went to Finland to study International Business at SeAMK (Seinäjoki University of Applied Sciences) and graduated in 2016. He also obtained a postgrad qualification in Entrepreneurship at University of Deusto in the Basque Country, Spain.He worked at Sonar Ventures in 2017 before co-founding Plant on Demand (POD) in 2018 as COO and Customer Success Manager. POD is an e-marketplace and online management platform for small-scale food producers.

Hera Capital is a Singapore-registered private fund management firm with an entrepreneur-focused strategy. Specifically, it invests in digital, consumer retail and media-related businesses. Hera Capital’s portfolio features notable businesses such as Sophie Paris (direct-sales fashion firm founded in Indonesia), SaladStop and Gojek.

Ellipsis Technologies provides startups with strategic, commercial, financial and operational advising. It identifies new seed ventures from IT and e-commerce startups, offering mentoring and investing (direct and sweat equity). It also helps SME and big corporations in their digital transformation.  Its founder and CEO is Marc Costacela, one of Atomian’s advisors. 

Using a direct-to-customer (DTC) model, Smile Formula brings down the cost of teeth straightening by two-thirds and makes the whole procedure much easier for customers. 

Orza focuses on direct investments in Basque startups looking to expand and internationalize.  It is part of the Elkarkidetza and Geroa pension fund system and typically takes minority stakes, forking out between €1.5 million and €8 million per investment. It actively manages its investee companies while offering them access to its network of local and international contacts.  

The Bank of China is one of four major state-owned banks in China. It provides financial services to China as well as 51 other countries and regions. The BOC makes direct investments and conducts investment management through its wholly owned subsidiary Bank of China Group Investment Ltd. It invests primarily in its clients and focuses on the fields of finance, consumption, medicine and energy sources.

Founded in 1973 in Hong Kong, CCB International is a financial and investment services company owned by China Construction Bank Corporation (CCB). Through its subsidiaries, the company provides customers worldwide with services including direct investment, underwriting, financial advisory, corporate mergers and acquisitions, asset management and securities brokerage. CCB International (Holdings) serves customers worldwide. Its core business is divided into three main areas:  pre-IPO, IPO and post-IPO.

Impress raised €50m Series A funding in May 2021 for its invisible, self-removable teeth aligners, state-of-the-art clinics and hybrid in-person visits and remote monitoring.

Founded in 1982, Ade Gestión Sodical is an investment firm that specializes in the direct funding of startups at seed, early and growth stages. It also provides finance for VC and management buy-out /buy-in ventures.Sodical mainly focuses on enterprises connected to the Spanish region of Castilla y León to promote economic development in local areas. It normally invests between €180,000 and €2 million, taking minority stakes in small and medium-sized companies.

Palladium Capital is a London-based private investment firm, originally established in 2005 as an independent strategic and financial adviser focusing on Central and Eastern Europe.Since 2010, Palladium has expanded activities to include Western Europe, Middle East, North Africa and Turkey. In 2014, the firm started direct private equity investments, acting on behalf of private family-owned funds and strategic investment partners. In February 2018, the advisory business was transferred to the newly formed sister company XPX Partners.

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