viral marketing

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Founded in 1999 by Jack Ma, Alibaba was initially an online B2B platform for small businesses in China. Today it is one of the world’s largest internet companies. Alibaba provides internet infrastructure and marketing platforms for businesses and brands globally to connect with their consumers. Its core businesses include e-commerce, cloud computing, and digital media and entertainment, as it increasingly identifies itself as a data company, rather than as an e-retailer. It is also engaged in building ecosystems of logistics and local services through its invested companies. 

Marketing specialist Wang Xiaofeng was Uber’s former General Manager of Shanghai area and a former marketing general manager at Tencent SOSO. He also spent nine years at P&G China, before joining Google as its first staff in the Shanghai office, where he built Google’s advertising channels in East China. He joined Mobike as co-founder and CEO in late 2015.

Lisa Ayu Wulandari is an alumni of Telkom University in Bandung with an engineering degree in Electrical & Instrumentation. She later obtained a master’s in Business, Management and Marketing at Jakarta’s Prasetiya Mulya University in 2015.Lisa started as a management trainee at PT Schneider Electric in 2011. She worked in the Services Marketing division for more than five years at PT Schneider Indonesia.

Startupbootcamp Commerce Amsterdam is part of the Startupbootcamp accelerator global group that was originally founded in Denmark in 2010. The Commerce Amsterdam programs are dedicated to early-stage startups in the e-commerce and retail verticals. They help founders during the MVP development phase and provide mentoring support across logistics solutions, fraud security, AI, big data, advertising, marketing and sales.The programs are based in a co-working space in Amsterdam and founders receive €15,000 to cover their living expenses in the city during the three-month period of intense mentorship, masterclasses and pitching opportunities.

42CAP is a German VC fund established in 2016 for seed and early-stage investments in European startups. Alex Meyer and Thomas Wilke, both founders of eCircle, one of Europe’s largest SaaS companies that was sold to Teradata in 2012, are co-founders and partners of 42CAP. They have taken advantage of 42CAP’s success to invest in international AI-powered startups. To date, the company has made 21 investments, most recently in the Series A rounds of streaming analytics integration software company Crosser, in customer data and engagement platform CrossEngage and in the Series B round of marketing platform Adversity. 

Nauta Capital is one of the oldest VC funds in Spain with offices in London, Munich and Barcelona. It focusses its investment on SaaS companies in Europe and the US east-coast, but the firm’s portfolio includes startups specialized in cyber security, retail, HR, marketplace and platform, marketing and social intelligence as well as big data and analytics.The firm usually participates in Series A rounds from €500,000 to €7 million with an average ticket for first investments of between €1 million and €3 million. Nauta Capital occasionally invests in late-seed and Series B rounds.

Yago Arbeloa is a serial entrepreneur with over 20 years of experience founding internet and advertising companies in Spain.Arbeloa is president of MIOGROUP, a marketing and advertising group with yearly turnover of more than €50m. He is also president of the Internet Investors and Entrepreneurs Association. Through Viriditas Ventures, his investment vehicle, Arbeloa has backed tech startups such as We are Knitters, Rentuos, Baluwo, iContainers and Reclamador.es.

Sergio Orzoco is a co-founder of Triporate, a startup that applies AI to corporate travel planning. He holds the co-CEO and CMO positions at Triporate, after having spent over 10 years in marketing functions across multinational companies and agencies. Orzoco is also Marketing and Innovation Director at TalentProfit, a mentor at the San Ignacio Business School in Miami, TEDx Ambassador for Torrelodones in Spain and President of the Football Club of Torrelodones.

Before founding Thousands of Farmers in 2020, Chen worked at an agritech company developing apps and mini programs for management and marketing.

Based in Barcelona, Javier Sánchez Marco founded investment consultancy Obersis in 2007. He has also co-founded various startups as CEO including Furgo, Tapnex and Eventoprix. He has vast experience in the internet, mobile and FMCG industries. Passionate about new tech innovations, he is also an angel investor and supported Glovo in 2015.He graduated in agribusiness and marketing in 1994 and worked in the industry for over eight years at Grupo Ybarra Alimentacion. He has also worked in Mexico as director for Bravo Game Studios (Genera Games) until 2010. He returned to Spain as general manager for the company until 2012.

Roshni Mahtani graduated from the University of Upper Iowa, USA, with a bachelor’s in Mass Communication and Marketing in 2004. In 2009, Roshni founded a digital media company Tickled Media that manages the popular parenting portal TheAsianparent. She was also the executive producer of Untouchable: Children of God, a film that explores the stories of the most vulnerable people in Nepal and India. In 2014, she also co-founded a nonprofit organization Female Network to accelerate the ecosystem for female founders in Singapore to increase the percentage of female founded startups from 5% to 20% by 2020.

Gan is best known for being the 67th employee of Alibaba and the former COO of Meituan-Dianping. Before joining Alibaba in 1999, Gan had worked at a state-owned coal trading enterprise for five years. At Alibaba, he served in multiple roles, including as director of online operation, director of marketing, regional manager and vice president. Gan left Alibaba to become COO of Meituan in 2011. In 2016, he was named the first president of Meituan-Dianping's Internet Plus University, which was founded to train company employees. Gan resigned from Meituan-Dianping in 2017 to join Hillhouse Capital as managing partner.

Abanlex is a Spanish law firm specialized in data protection and innovation technology. The firm has a team of cybersecurity consultants, technology lawyers, university professors and marketing specialists. Abanlex is well-known for its 2014 victory over Google in the 'Right to be forgotten' case, in which the European Court of Justice established the legal basis of responsibility of search engines concerning data and links appearing when searching for a specific name.Since 2011, Abanlex has been dedicated to defending blockchain project at national and European level, and has provided legal representation to companies in the legal-tech sector. 

Wan Xuan has worked on investment and branding consulting for many years. After co-founding Keyfare, he leads the marketing and sales for the startup as its CMO.

Ex-Djarum employee Frandy Wirajaya Sugianto holds a Master of Management degree in Creative Marketing from the University of Surabaya (UBAYA). He joined clove cigarette manufacturer Djarum’s Sales and Marketing division in 2001 and worked for 10 years before being hired as the CEO of Infokost.id in 2011. In 2013, Frandy became the CEO of Global Visi Media (GVM) Networks, which includes companies such as Opini.id and Bolalob.com. Infokost.id is a company under GDP Venture group, founded and owned by Martin Hartono. The Hartono family also owns Djarum, Indonesia’s biggest cigarette manufacturer.

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