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Software engineer Bong Defendy established his first company, Winning-Soft (PT Datacaraka Solusindo), while studying Computer Science at Bina Nusantara University. He has been running the company since 2005, providing various software development and digital consultancy services. In 2017, Defendy and colleague William Lamuda decided to develop ZendMoney, a remittance service for Indonesian migrant workers that would use an e-wallet concept. Defendy continues to run Winning-Soft concurrently with ZendMoney, with Winning-Soft providing development support to ZendMoney.

William Lamuda is the operational manager and co-founder of ZendMoney, a remittance service for Indonesia's migrant workers. He and colleague Bong Defendy first established a software development company, which later developed ZendMoney as one of their products.

After graduating from Universitas Dian Nuswantoro with a degree in Computer Science, Maulana Bayu Samudra worked as a web designer for Seven Media Technology from 2015 to 2018. Together with former colleague Fadhil Nur Mahardi and food entrepreneur Kaesang Pangarep, he established Indonesian home chef meal service Madhang in late 2017, serving as its first CEO. Maulana later took on the COO role in January 2019.

Fadhil Nur Mahardi graduated from Universitas Dian Nuswantoro with a bachelor's in Information Technology and worked as a web developer for Seven Media Technology from 2015 to 2018. His programming skills includes familiarity with NodeJS, Swift and back-end web development. In late 2017, he co-founded Indonesian home chef meal service Madhang.

Kaesang Pangarep is a vlogger and serial entrepreneur who first became famous through his YouTube vlogs, which sometimes involved his father, Indonesian president Joko Widodo. Kaesang had previously run his own fried banana business, Sang Pisang, before establishing home chef meal service Madhang in 2017, where he is chief marketing officer. Kaesang is concurrently the CEO of SKI Capital Partners, which provides funding to F&B startups and is a fourth year marketing student at the Singapore University of Social Sciences.

The one half of Indonesia’s startup power couple, Achmad Zaky founded Deft Technology, a mobile software and web development company; and Suitmedia, a digital agency; before founding BukaLapak. While studying at the Bandung Institute of Technology, he and BukaLapak co-founder Muhamad Fajrin Rasyid opened a noodle shop near their dorm. His wife is Diajeng Lestari, founder of online Islamic fashion mall HijUp.com. He was born in 1986 and holds a bachelor’s degree in Computer Science.

Hilman Fajrian started learning how to code at the age of six. By the time he reached high school, he was earning money writing software for local businesses in Balikpapan in the East Kalimantan province. He decided to read Law at Universitas Gadjah Mada, but during his time in university he also ran a software development house. After graduating with a bachelor's degree, he returned to East Kalimantan and worked for a local newspaper before starting his own in 2006. Between 2006 and 2017, Hilman also founded a digital marketing company catering to local businesses and briefly worked as a big data consultant for PLN, Indonesia's state-owned power company. He exited all his roles in late 2017 to begin work on Arkademi, a new Massive Online Open Course (MOOC) platform.

Maulana is the CPO and co-founder of Indonesian crowdfunding-for-musicians website Kolase. He is a former musician and professional band manager who in 2014 created PT Kirai Adiwarna Nusantara, a music distribution division of Indonesian express and logistics courier services company PT Jalur Nugraha Ekakurir (JNE). 

Santoso is the CEO and co-founder of the Indonesian crowdfunding-for-musicians website Kolase. Santoso began working in the music industry in 2014, and, along with Kolase co-founder Raden Maulana, began a music distribution (compact disc) channel that partnered with Indonesian express logistics courier services company PT Jalur Nugraha Ekakurir (JNE ). 

Riki Kawano Suliawan is the founder of RRQ, one of the most popular Indonesian eSports team. Riki founded and is CEO of Qeon Interactive, a Jakarta-based ICT company which provides online gaming and Internet value-added services. He also founded and is CEO of Flashads, which provides digital advertisements on a location-based service within free hotspot areas of Internet provider Biznet Hotspot. He studied at Santa Clara University and is the son of prominent businessman and MidPlaza Holdings founder Rudy Suliawan.

Pauline is the co-founder and CEO of Indonesian eSports team RRQ. He was a professional eSports athlete in the early 2000s and turned to management when he was asked to join RRQ in 2013. He is also Chairman of the Indonesian eSports Federation (FEI). Pauline studied at the London School of Public Relations in Jakarta. He was previously a Product Director at Qeon Interactive, an online gaming company, and ran a gaming center called Xzis Gaming Village in Jakarta. 

Walton Hartanto graduated in Business Administration and Management at the University of Southern California in 2014. While in the US, he worked for over a year as a financial analyst at Houlihan Lokey, an American multinational independent investment bank and financial services company in San Francisco. In 2016, he worked as an analyst for private equity firm General Atlantic in Singapore. He returned to Jakarta in August 2018 and worked in business development for Wahyu Abadi, an Indonesian company that focused on printing, packaging, digital and supply chain technology. Walton and his older brother Waldo co-founded Elio in April 2018, an Indonesian online health clinic for men.

Waldo Hartanto graduated with a BSc in Accounting and Finance in 2012 at Boston College, Wallace E Carroll Graduate School of Management. After graduation, he worked as an equity research analyst at Mandiri Sekuritas for seven months and later joined Rothschild's global financial advisory team in Jakarta.In January 2014, he moved to Singapore to work for one year at Heritas Capital Management as healthcare investment analyst. In 2015, he became the managing director of Wahyu Abadi, an Indonesian business process outsourcing company. His younger brother Walton is also at Wahyu based in Jakarta. In April 2018, both brothers co-founded Elio to focus online healthcare for men.

Edward Tirtanata is best known for establishing Kopi Kenangan, the popular grab-and-go coffee chain. Prior to that, however, the finance and accounting graduate from Northeastern University, USA, had established Lewis & Carroll, a premium establishment serving artisanal tea. Unfortunately, the brand struggled to grow among Indonesia's budget-conscious youths, who preferred the cheaper bubble tea. Learning from the experience, he decided to eschew the Starbucks-style “third home” retail concept and opted for grab-and-go stalls that are cheaper to establish, but without abandoning the quality of the coffee served. The concept proved to be a hit, and Tirtanata's new venture became a nationwide sensation.Aside from his role as CEO of Kopi Kenangan, Tirtanata is getting more deeply involved in the F&B startup ecosystem. In February 2020, he joined Gojek and startup ecosystem builder Digitaraya in establishing Digitarasa, a new accelerator program for F&B businesses.

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