Beyond Meat

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Beyond Investing is a Geneva-based firm investing in early-stage venture capital and equity growth startups mainly in European developed markets. With average investments of €200,000, the firm’s core investment strategy focuses on sustainability with an investment period lasting 5–10 years.The impact investor targets innovative startups involved in vegan, cruelty-free and plant-based alternatives; biotechnologies, foodtech, new materials, clothing and lifestyle sectors. Successful portfolio foodtechs include Mosa Meat, BlueNalu and Shiok Meats.With a team of vegan finance professionals in the US and Europe, Beyond Investing listed the first US Vegan Climate ETF (VEGN) on the New York Stock Exchange in September 2019. The ETF tracks Beyond Investing’s US Vegan Climate Index which covers an index of 495 of the largest-capitalization companies in the US stock market. The ethical investment option aims to exclude stocks in companies with activities that are not aligned with its vegan-themed, cruelty-free and fossil-fuel-free investing ethos.

Founded in September 2019 by Patrick Morris, Eat Beyond went public on the Canadian Securities Exchange in November 2020. The company’s shares are also traded on the Frankfurt Exchange in Germany and OTC Markets in the US. Morris had worked in capital markets for over 15 years and wanted to find a solution to help retail investors access the emerging markets of alt-proteins and other future food sectors.First of its kind in Canada, the Eat Beyond Global Investment Fund focuses on four key areas: meat, seafood, eggs, and dairy. It also participates in cell agriculture and other experimental projects. Current investments include foodtechs and alt-food source companies working on plant-based proteins, fermented proteins, cultured proteins, agriculture and consumer packaged goods.

The GlassWall Syndicate is a US investment group comprising venture capitalists, foundations, trusts, non-profits and individual investors. The VC members include Blue Horizon, Veg Invest and New Crop Capital.The syndicate funds are mostly invested in foodtech companies like Mosa Meat and Beyond Meat that are currently disrupting the traditional global food industry.

Established in 2015, Unovis Asset Management is a New York-based investor focussed on the alternative protein sector. It has raised two funds to date, the New Crop Capital Trust and The Alternative Protein Fund. It aims to transform the global food system by investing in solutions that facilitate sustained behavioral change and eliminate the consumption of animal protein products. It partners with entrepreneurs developing innovative plant-based and cultivated replacements to animal products, including meat, seafood, dairy and eggs. It currently has 33 companies in its portfolio and has managed three exits to date including Beyond Meat. Its recent investments include the undisclosed convertible note round of Spanish plant-based meat startup Foods for Tomorrow in May 2020 and in the $28m seed round of US plant-based startup Alpha Foods in February 2020.

Lever VC was founded in 2018 by Nick Cooney, an early investor of Beyond Meat and Memphis Meats. He is also the co-founder of Good Food Institute. Lever has currently invested in 14 startups from the US, Europe, Asia and Latin America.Focused on investments in early-stage alternative protein companies, the firm announced the first close of its Lever VC Fund I in August 2020, with its fourth close at $46m in April 2021. The final close will be completed by June 2021. Investors in the fund include NFL and NBA athletes, British nobility, food businesses, alt-protein companies and family offices as limited partners.In June 2020, Lever launched a $28m joint investment fund and accelerator to invest in Chinese plant-based and cell-cultivated meat and dairy companies. The Lever China Alternative Protein Fund will invest RMB 40m in alt-protein companies in mainland China over the next four years.

The British F1 racing driver and five-time FIA Formula One World Champion Lewis Hamilton has started to promote veganism and sustainable lifestyles, investing in several technology startups that develop solutions in that field.In 2019 he launched  Neat Meat, the British vegan fast casual chain, in collaboration with The Cream Group, UNICEF Ambassadors and early investor in Beyond Meat Tommaso Chiabra. More recently he participated in a Series D funding round backing NotCo, the first Chilean unicorn selling plant-based food and beverage products across Latin America and the US.Hamilton is actively fighting to promote sustainable and eco-friendly practices across industries. In 2019 he also pushed Mercedes-Benz to discuss the possibility of including animal-free interiors in their cars. On that he said: I want to be part of a system that is going to help heal the world and do something positive for the future.”

Hannah Michaud first started exploring ways to develop sustainable textiles in 2016 while completing her studies in sustainable fashion at Copenhagen’s KEA School of Design & Technology. She also studied fashion technology and design at the KEA academy from 2012 to 2015.Michaud worked as a fashion design intern at Danish company Barbara I Gongini in 2016 and also at Weekend CPH in 2014. After her graduation in 2017, she decided to continue her research work on sustainable fabrics as co-founder and chief creative officer of Danish alt-leather startup, Beyond Leather Materials ApS, in Copenhagen.Originally from Maine, US, Michaud also studied music as a classical flutist at the University of Maine, where she was first chair in its Symphony Orchestra, and Sustainable Agriculture in the university’s Natural Science and Forestry department.

German native Mikael Eydt graduated in economics in 2016 at Erlangen-Nürnberg’s Friedrich-Alexander University. He worked at his family’s hotel company in Germany while studying at university from 2011 to 2016. Eydt also briefly worked in sales for insurance company Debeka and completed his national service as a soldier in Germany. In 2017, Eydt went back to work as a junior manager at family-owned Hotel Eydt in Kirchheim.Currently based in Copenhagen, he is now the CEO and co-founder of Danish alt-leather biotech, Beyond Leather Materials, that produces vegan leather materials from apple waste. He was responsible for the startup’s business development for two years before becoming CEO in July 2020.

Sony is a Japanese multinational conglomerate established in 1946. It has a high number of acquisitions, investing in more than 20 tech startups and companies manufacturing technology products. It also has a seed investment fund, Seed Acceleration Program, launched in April 2014 to promote ideas that are beyond existing business categories and develop them for commercialization.

Christopher Mortensen is co-founder and Chief Operating Officer at UK-based Modulous, the first end-to-end generative design and delivery solution for affordable, sustainable and modulized housing, where he has worked since 2018.  Before that, he worked for two years as technical director at engineering, sustainability and energy consultancy Hydrock. Previously, he was at Atelier Ten for ten years working as a senior engineer, an environmental design consultant, a building services engineer and a lighting designer. Mortensen’s previous posts were all in his native US: as a mechanical project engineer at Oregon-based Interface Engineering 2004-8, as a mechanical designer at Philadelphia-based Associated Engineering Consultants, and as an assistant hut master at the Appalachian Mountain Club. He holds an Executive MBA from Cass Business School in London and also studied Blockchain in 2018 at the University of Oxford’s Said Business School Mortensen is a keen public speaker and, in 2017, gave a TedX talk on ’Beyond Sustainable Design.’

One of Silicon Valley's most prestigious venture capital firms, Sequoia Capital, was established in 1972. Sequoia’s investment thesis leads them to invest primarily in early-stage companies, but they have also invested in Series F rounds and beyond. As a former venture capital firm, it has also made exits from major internet companies, such as Google, Apple, Nvidia, and GitHub. Sequoia Capital operates divisions in Israel, Hong Kong and Mainland China. It also acquired India-based VC Westbridge to form Sequoia Capital India.

Established in Shanghai in 1992, Greenland Holding Group, also known as Greenland Group, is a state-owned real estate developer. It manages projects in over 100 cities in nine countries, including the US, Australia, Canada, the UK, Germany, Japan, South Korea and Malaysia. It holds assets worth nearly $120bn, and has ranked among Fortune Global 500 for nine consecutive years. The company went public in Shanghai in 2015. Beyond real estate, Greenland has diversified its portfolio by expanding into related sectors, such as retail and transportation.

M12 is the venture capital arm of Microsoft, formerly known as Microsoft Ventures, founded in 2016 to invest in Series A rounds and beyond. M12 has invested in more than 70 startups to date and has managed four exits, all of them acquisitions: Comfy, Figure Eight, Bonsai and Frame.  M12 is especially interested in enterprise software and its biggest investment to date was US$114 in Outreach's Series D round. It has also invested recently in Nautilus Labs' Series A and Onfido's Series C.The VC also awards a US$4 million Female Founders prize to boost the participation of women in tech. 

Established in 2018, Jensen Group Investment Fund is the generalist investment fund of Danish entrepreneur Steen Ulf Jensen, founder of the Jensen Group, a global manufacturer of machines for the heavy-duty laundry industry based in Belgium. Jensen was also the CEO of Box TV and Digicel Cabel. The fund has so far invested in four startups with Jensen becoming board chairman at the investee companies. In 2020, the fund acquired stakes in the July €1.1m seed round of Danish alt-leather biotech Beyond Leather Materials and in the funding of Danish bike lock startup PentaLock earlier in March.

Suzhou Wujiang Orient State-Owned Capital Investment Management is a state-owned company established in 2001 in Suzhou with the mission to facilitate industrial development in Wujiang District, Suzhou. It currently manages assets worth over RMB 20bn. It’s also the limited partner of some renowned VC funds including Source Code Capital, Legend Capital, Kinzon Capital and Oriza Holdings. As of May 2021, three of its portfolio companies and 27 of its sub-funds had gone public.While making investments in companies, the investor is more focused on attracting investment firms in Wujiang to offer support to them. Beyond that, it’s also committed to supporting small-sized early-stage startups, so as to bring new blood for industrial development in the region. 

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