Generation Food

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Patxi Larumbe is the Spanish CCO and co-founder at 3D printing food tech and cell-based meat startup Cocuus, where he has worked since he co-founded it in 2017. Before Cocuus, Larumbe founded and directed eight other companies, the majority, like Cocuus, also based in Pamplona, Navarre. During his extensive entrepreneurial career, Larumbe had experience with design and manufacturing in 3D processes, which he used to innovate in Cocuus.  Before Cocuus, he was a director at his building materials distribution company, On Clima, for two years, which was preceded by a two-year stint heading up Tohama, an IoT tech developer for Somfy products.  Prior to that, he was commercial director for 20 years at building services company Terradisa and also founded its Catalonia offices.From 2000–2013, Larumbe was the founder and board member at Acustica Arquitectonica, an acoustic architectural design company and from 1995–2005, he had the same responsibilities at his hospitality company, Ostatu Zaharra. Other companies he founded were were Render (1990–96), Netcorp Factory (1996–2000) and No Solo Futbol ("Not Just Soccer") (2000–2004).   Larumbe studied electronics at first degree level in Pamplona. 

Daniel Rico Aldaz is the Spanish COO and co-founder at 3D printing food tech and cell-based meat startup Cocuus, where he has worked since he co-founded it in 2017. Before Cocuus, Rico founded an industrial design company, Rico Ingenio, which was established in 2009, where he continues to be a founding partner.His last full-time position before Cocuus was at systems automation company Kaizen for less than a year, where he headed up the technical office. Prior to that, Rico briefly led the computer-to-plate (CTP) and quality control departments at printers Estellaprint. For 15 years, until 2016, Rico was founder at his own industrial design company El Seis Y El Cuatro.Rico’s varied career has also seen him as head designer of children's parks and gyms at Mader Play, as an IT teacher at a worker’s foundation and as both a graphic and an artistic designer in two communication agencies and a lighting company. During his career,  Rico has had experience with design and manufacturing in 3D processes, which he used to innovate in Cocuus.  Rico did not attend university. He studied music and design at high school.

Daan Luining is the Dutch co-founder and CTO at cell-based meat startup Meatable, the first to claim a highly scalable culture technology, where he has worked since 2018.  He is also a research director at the Cellular Agriculture Society in Leiden, a joint initiative for cell-based startups to share knowledge and to collaborate on projects to further scale the sector. Luining is also on the board of directors at the not-for-profit Cultured Meat Foundation that promotes sector innovation. His past posts have all been in the area of research, either as a researcher or a technician, and at the same time as completing studies. His last job was as a research strategist at New York-based New Harvest, a callular food rsearch funding body, where he worked for a year and met Dr. Kotter, the inventor of Meatable’s cellular technology. His research positions from 2009–15 were in the area of cell culture,  mass spectrometry and DNA sequencing at the Maastricht University, University Medical Center Amsterdam, Utrecht University and Leiden University. Luining holds a master’s in biological sciences from Leiden University in the Netherlands. 

Saasha Celestial-One is the American-born COO and co-founder of zero food waste app OLIO. Celestial-One, a name chosen by her hippy parents in rural Iowa, went on to work as an analyst at Morgan Stanley after graduating in economics at the University of Chicago in 1998. She started an MBA program at Stanford University Graduate School of Business in 2002 where she met OLIO’s British co-founder Tessa Clarke.The American banker joined McKinsey & Co in 2003 as an associate in New York and managed to get a transfer to work at McKinsey in London in 2005 when her boyfriend went to study at Cambridge University in England. In 2007, she became VP of business development for American Express. She left Amex in June 2013 and co-founded My Crèche in London as CEO of the pay-as-you-go childcare service. Both OLIO co-founders were mums with young children in North London when they decided to pool together their savings to develop the OLIO app in 2015.

The British F1 racing driver and five-time FIA Formula One World Champion Lewis Hamilton has started to promote veganism and sustainable lifestyles, investing in several technology startups that develop solutions in that field.In 2019 he launched  Neat Meat, the British vegan fast casual chain, in collaboration with The Cream Group, UNICEF Ambassadors and early investor in Beyond Meat Tommaso Chiabra. More recently he participated in a Series D funding round backing NotCo, the first Chilean unicorn selling plant-based food and beverage products across Latin America and the US.Hamilton is actively fighting to promote sustainable and eco-friendly practices across industries. In 2019 he also pushed Mercedes-Benz to discuss the possibility of including animal-free interiors in their cars. On that he said: I want to be part of a system that is going to help heal the world and do something positive for the future.”

Roger Federer, the Swiss 20-times Grand Slam tennis champion, has turned into an angel investor while planning his professional life beyond and after his tennis sports career.In 2019, he invested in On, the Swiss running shoe manufacturer for an undisclosed funding amount. Federer currently has no formal role in the company but he’s actively involved in its R&D and product development. “I feel like I can give input on any of the lines, the shoes, anything moving forward. I can give my opinion on anything and On can either take it or leave it. I feel like [with] a major brand like Nike, that's literally impossible. It just wouldn't work,” he has said.More recently, Federer participated in a Series D funding round backing the first Chilean unicorn NotCo, which sells plant-based food and beverage products across Latin America and the US. 

Portuguese state investment company PME Investimentos is the country's most prolific tech investor. Founded in 1989 as a joint stock company, SULPEDIP was under the supervision of the Bank of Portugal and changed its name to PME in 1998. The main aim is to help local SMEs to access funding and financial management services to develop and expand internationally. PME has invested in hundreds of startups, both tech and non-tech focused, across market verticals. It also manages several funds, including 200M that was launched in 2016 to focus on investments in Portugal-based startups. The co-investment fund of €200m prioritizes startups based in the Northern, Central, Alentejo, Lisbon and Algarve regions. The fund matches up to 100% of the private investors’ commitment, subject to a minimum investment of €500,000 and a maximum of €5m. Recent investments include petfood e-commerce Barkyn's €1.1m seed round, €4.2m Series A of made-to-order designer Platforme and a €650,000 contribution in the second phase of healthy food service EatTasty's €1.75m seed round. 

Founded in 2017 in Hong Kong, Happiness Capital invests in seed to growth stage companies in the US, Europe, Israel, and China, with a focus on issues affecting global happiness within the areas of citizen trust, food, health, climate change, and reduced inequalities. It hosts its own annual contest, the Super Happiness Challenge , a global open innovation contest to fund individuals and startups with ideas and new products or services that tapped into unmet needs to achieve happiness, with a possible $1m in total investment on offer. The VC currently has 37 startups in its portfolio, around half of which are in foodtech and agtech. Its most recent investments include leading the $4.7m July 2021 seed funding round of NovoNutrients, the US-based biotech producer of alt-protein from fermentation using CO2 and other emissions, and co-leading the $29m February 2021 Series A round of Israeli 3D printed alt-meat startup Redefine Meat.

VNV Global was originally founded as Vostok Nafta in 1996, with its first investment in Russia. The investment vehicle initially focused on investments in agriculture and natural resources, but began to diversify into early consumer internet companies like Avito and Tinkoff Bank. Shares were listed on NASDAQ OMX and the VC pivoted to high-growth tech investments in 2007. In 2015, the name was changed to Vostok New Ventures and shortened to VNV Global in 2020 to reflect its international strategy to expand outside Europe.The mid-cap NASDAQ Stockholm exchange-listed VNV mainly invests in mobility, medtech and marketplaces. It currently has 31 startups in its portfolio and six exits managed to date. Recent investments led by VNV include the $43m Series B funding of London-based food waste app OLIO in September 2021 and the $1.6m seed round of Vietnamese dating app Fika in October 2021. 

Lugard Road Capital is a New York-based hedge fund under the Luxor Capital Group. The fund invests across market segments and geographies, with several late-stage investments included in its current portfolio of 11 startups.In 2021, Lugard and Luxor led the €450m Series F round for Spanish on-demand delivery app Glovo and also joined the $146m Series J round of Indian foodtech Zomato in 2020. Recent investments include participation in the $43m Series B round of food-sharing app OLIO in September 2021 and the June 2021 $28.5m Series C round of Norwegian ocean and air freight benchmarking and market analytics platform Xeneta. 

Future Positive Capital is a Paris-based VC with a second office in London. Its investments cover deep-technology companies applying AI, biotechnology, synthetic biology, as well as robotics. Co-funded in 2016 by ex-Index Ventures associate Sofia Hmich along with Alexandre Terrien and Michael Rosen; it has made 18 investments to date. In 2019 Future Positive raised over $57m pan-European impact investment fund, claiming that most European VCs are continuing to staying focused on sectors, such as consumer, fintech, and marketing, or web and mobile technologies. Future Positive’s belief is that there is instead, a long-tail of investment opportunities to back businesses that actually tackle “the world’s most pressing problems”.Through this fund, it will back throughout Seed and Series A stages, with the possibility to follow up on Series B investing between around €300,000 and €5m. Since then the company has backed startups in the like of BioBeats, an AI company focused on preventative mental health, cell-based startup Meatable, and more recently NotCo, the Chilean unicorn disrupting the food and beverage sector with AI-enabled plant-based products.The team counts on an extensive network of mentors, innovators, impact angel investors and entrepreneurs such as F1 pilots Nico Rosberg, the MD of Alibaba France Sebastien Badault, the Omid Ashtari the President of Citymapper amongst others.

Waheed Ali became a Labour life peer and Baron of Norbury at aged 33, the youngest to join the House of Lords in 1998. He is also one of the few openly gay Muslim politicians in the world and a gay rights activist. Waheed Ali left school and started work in financial research at the age of 16 to support his mother and siblings. He moved on to a media career by co-founding an independent television company Planet 24 with Bob Geldof during the 1990s, pioneering TV reality shows like Survivor. Planet 24 was sold to ITV franchisee Carlton Communications in 1999 for £15m. He also backed Elizabeth Murdoch’s TV production company Shine that was sold to her father, Rupert Murdoch’s media group, 21st Century Fox. Of Guyana and Trinidad descent, the well-known British media tycoon is also a businessman and investor. In 2011, he lost millions by investing in loss-making Chorion that owned the Agatha Christie literary rights. He formed a television production company Silvergate Media to acquire the rights to several Chorion TV series like Beatrix Potter. As an investor, he became the chairman of online fashion marketplace ASOS for 12 years until 2012. He later founded the “ASOS of India,” Koovs that was listed in London in 2014. Most recently, he joined the Series B funding round of London-based zero-food-waste app OLIO in September 2021.

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