Vegan

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Beyond Investing is a Geneva-based firm investing in early-stage venture capital and equity growth startups mainly in European developed markets. With average investments of €200,000, the firm’s core investment strategy focuses on sustainability with an investment period lasting 5–10 years.The impact investor targets innovative startups involved in vegan, cruelty-free and plant-based alternatives; biotechnologies, foodtech, new materials, clothing and lifestyle sectors. Successful portfolio foodtechs include Mosa Meat, BlueNalu and Shiok Meats.With a team of vegan finance professionals in the US and Europe, Beyond Investing listed the first US Vegan Climate ETF (VEGN) on the New York Stock Exchange in September 2019. The ETF tracks Beyond Investing’s US Vegan Climate Index which covers an index of 495 of the largest-capitalization companies in the US stock market. The ethical investment option aims to exclude stocks in companies with activities that are not aligned with its vegan-themed, cruelty-free and fossil-fuel-free investing ethos.

The Plantbase Foundation is a non-profit institution run by entrepreneur and impact investor Willem Blom based in The Netherlands. Most of the Plantbase activities are backed by donors. At least 80% of the donations are used to support enterprises that facilitate the shift from animal agriculture to a vegan lifestyle. The foundation has invested in foodtechs involved in the meat, fish and dairy industries; as well as food delivery and apps. Its portfolio includes fast-growing startups like Heura, Meatable, Livekindly and Mission Barns. It also works with investment partners like Kale United, Mile High Vegan Network, Vegan Entrepreneurs Network and GlassWall Syndicate.

Backed by €2m from impact investors, Les Noveaux Affineurs is ramping up production of its plant-based, French vegan cheese gastronomy for export to international markets

With a 55-tone capacity to produce fungi-based proteins annually, Mycorena’s Gothenburg facility will showcase its mycoprotein R&D and spur commercial expansion across Europe.

Sold at 2,000+ outlets in four continents, the Heura brand comprises sustainably produced, nutritious, plant-based vegan products that mimic both chicken and beef.

Marc Coloma is the co-founder and CEO of Spanish plant-based meat startup, Foods for Tomorrow, where he has worked since 2017.  Earlier, he spent two years at the local government business promotion organization Barcelona Activa's Entrepreneur's With Ideas training program, where Food for Tomorrow’s business and Heura foods product ideas were conceived. Coloma's background includes stints at a Catalonian animal charity and Doctors Without Borders (MSF) in project work and fundraising respectively, and as COO of a catering company. A committed vegan and environmentalist, Coloma was named on Forbes list of 100 Most Creative People in Business in July 2019.

Bernat Añaños Martínez is co-founder and Chief Social Movement Officer of Spanish plant-based meat startup, Foods for Tomorrow, where he has worked since 2017.  He was previously CMO and Chief Growth Officer. A committed vegan and environmentalist, Añaños, worked briefly in China's EventBank, the first smart event management cloud platform, and in the European Parliament's press office in Brussels. Añaños has a first degree in Advertising and Public Relations from the University of Barcelona, a master’s in Corporate Communication and Public Relations from the UK’s Leeds University and a postgraduate qualification in Digital Marketing from the Autonomous University of Barcelona.He has volunteered at various NGOs for about 13 years.  

Founded in 2018, Kale United is a Stockholm-based ethical investor with an overriding interest in plant-based technologies. It raises funds from crowd campaigns and currently has a portfolio of 30 companies, mostly Swedish alternative meat startups. It had crowdfunded €1.34m by April 2020 for its portfolio of companies from three separate campaigns. It also has a portfolio of plant-based public shares and features a team of vegan expert investors and business leaders. Its founder, Måns Ullerstam, owns a third of the company. He is also CEO of local vegetarian food producer startup Astrid och Aporna.

DX Ventures is the Berlin-based investment vehicle of on-demand app unicorn Delivery Hero. The VC currently has 12 startups in its portfolio including EU rival Glovo. It also invests in social commerce and on-demand delivery startups in Latin America like Facily and Rappi.Investments in September 2021 include participation in the $43m Series B round of British food-sharing app OLIO and $5m Series A funding round for Toku, a Singapore-based startup and Asia Pacific’s dedicated cloud communications provider. It also invested in Leipzig-based sustainable foodtech, the nu company, that produces vegan chocolates and organic proteins.

Capital V is a French rural-based investor that only invests in solutions that facilitate sustained behavioral change and eliminate the consumption of animal products. Its investments range from €10,000 to €1m and currently has 20 startups in its portfolio, mainly plant-based meat makers.In 2020, it announced its participation in Pitch & Plant 2020, the global investment competition by Vevolution for plant-based and animal-free startups, offering £100,000 to finalists. Among its recent investments are participation in the extended 2020 seed round of THIS, a UK-based plant-based meat startup that has raised over £6m to date and, in August 2020, in vegan confectionary manufacturer, Livia’s that has raised over £1m so far.

German native Mikael Eydt graduated in economics in 2016 at Erlangen-Nürnberg’s Friedrich-Alexander University. He worked at his family’s hotel company in Germany while studying at university from 2011 to 2016. Eydt also briefly worked in sales for insurance company Debeka and completed his national service as a soldier in Germany. In 2017, Eydt went back to work as a junior manager at family-owned Hotel Eydt in Kirchheim.Currently based in Copenhagen, he is now the CEO and co-founder of Danish alt-leather biotech, Beyond Leather Materials, that produces vegan leather materials from apple waste. He was responsible for the startup’s business development for two years before becoming CEO in July 2020.

The British F1 racing driver and five-time FIA Formula One World Champion Lewis Hamilton has started to promote veganism and sustainable lifestyles, investing in several technology startups that develop solutions in that field.In 2019 he launched  Neat Meat, the British vegan fast casual chain, in collaboration with The Cream Group, UNICEF Ambassadors and early investor in Beyond Meat Tommaso Chiabra. More recently he participated in a Series D funding round backing NotCo, the first Chilean unicorn selling plant-based food and beverage products across Latin America and the US.Hamilton is actively fighting to promote sustainable and eco-friendly practices across industries. In 2019 he also pushed Mercedes-Benz to discuss the possibility of including animal-free interiors in their cars. On that he said: I want to be part of a system that is going to help heal the world and do something positive for the future.”

Nour Akbaraly completed a master’s in engineering at Centrale Lille and also a master’s in applied mathematics at Lille University in 2010. In 2011, Akbaraly joined industrial manufacturing consultancy firm Avencore as a consultant in Paris.The avid photographer and F&B enthusiast also went to various tea-tasting classes at a tea specialist college until 2015. Passionate about gastronomy, he began exploring alt-protein alternatives to address the environmental and ethical challenges of food supply chains.In 2016, he went on an engineering training course for agronomy and agri-food at AgroSup Dijon, the National Institute of Agronomic, Food and Environmental Sciences.A year later, he founded Les Noveaux Affineurs, a startup specializing in plant-based alternatives to cheese. His ambition is to create a new range of French gastronomic vegan cheese products for consumers in France and overseas.Since 2010, Akbaraly is also a volunteer at the Action Contre la Faim, a Paris-based international NGO founded in 1979. The “Action Against Hunger” projects include running awareness campaigns on food security issues in colleges and schools in France and other countries like India and Sudan.

Matías Muchnick graduated among the top 10% in business administration from the University of Chile in 2011 and went on to complete a master’s in Finance in 2012. He gained some work experience in Santiago as an analyst at LarrainVial in 2010 and spent the summer working at JP Morgan in Hong Kong after his graduation in 2011.In 2012, he became an entrepreneur and founded the wellness app Chooz, a project sponsored by the Chilean government. In 2013, he co-founded Eggless, the first food company in Chile to offer vegan mayonnaise in Chilean supermarkets like Walmart and Jumbo. He exited the business in 2015 and, in the same year, joined an entrepreneurship bootcamp at the University of California, Berkley, where he approached the biochemistry department to learn more about data and science. He also completed executive programs at Harvard Business School in 2015 and at the Stanford University in 2018.In November 2015, he co-founded the Chilean foodtech Not Company (NotCo) with astrophysicist Karim Pichara, who he met in Harvard, and Pablo Zamora. Based in New York, Muchnick is the CEO of NotCo, which combines AI with food science to create plant-based products that mimic animal-based food like milk and burgers.

Tony Fadell is the inventor of the iPod, co-inventor of the iPhone, and former CEO and founder of Nest Labs, which was later acquired by Google. He is also an angel investor and head of Paris-based deeptech advisory and investing firm Future Shape, which has over 200 companies in its portfolio and a focus on issues like the electrification and digital connection of things, biomanufacturing and the eradication of waste. Fadell has invested in at least 10 startups, with his most recent disclosed investments having taken place in 4Q20. These included his participation in the $7m seed round of London-based consumer technology and conceptual design house Nothing, the $45m Series B round of US biotech firm and vegan leather maker MycoWorks, well as the $31m Series A round of video call effects and presentation tools company mmhmm. 

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