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Serena Ventures is a venture capital investment firm founded by professional tennis player and businesswoman Serena Williams. The company focuses on early-stage companies founded by young, diverse teams. Since it was founded in 2014, it has invested in more than 30 companies with a cumulative market cap of $12b. Coffee brand Kopi Kenangan is its first investment in the Indonesian market. Serena Ventures has invested in notable companies like plant-based meat maker Impossible Foods, cryptocurrency exchange Coinbase, as well as Serena Williams’ own fashion label, S by Serena.

FSI is an independent private equity firm based in Milan. It currently manages the mid-market Fund FSI I. Before its launch in 2017, the FSI investment team had already made PE investments in the Italian mid-market for several years at Fondo Strategico Italiano.The FSI investors include some of Italy’s largest institutional investors, primary sovereign funds from the Middle East, Far East and Central Asia. The firm also has a network of asset managers, insurance companies, European banks, family offices and foundations.

Founder and CEO of Xiangwushuo. Sun has ten years’ experience in the retail and internet industries in China and the US. In 2011, he received his MBA from Stanford University. After graduation, Sun worked as head of retail business at Asia Miles for three years, where he was in charge of virtual currency and data management as well as new market entry and P&L. His three years of experience with point redemption finance systems helped him start Xiangwushuo.

Sofian Hadiwijaya is a co-founder of smart retail kiosk startup Warung Pintar. Despite not having completed his undergraduate industrial engineering degree due to financial difficulties, Sofian was already a programming instructor during his early college days at Bina Nusantara university and later became an market analyst for international cement company Holcim. Sofian was a co-founder of both IT consultancy firm Crazy Hackerz and online lending and pawnshop Pinjam and has worked for startups KUDO and Nodeflux.

Jordi Agustí Fusté graduated as a mechanical engineer in 2015 at the Polytechnic University of Catalonia. Since then, he has been working as a CAD product engineer at Barcelona Technical Center. He was also in Dubai working on a project for Premier Composite Technologies. He was previously a suspension engineer at EUETIB e-tech Racing for over three years. In 2018, he co-founded Sound Market and works as the company's operation manager at the mobile marketplace for musicians.

Nanyang Technological University of Singapore MBA graduate Afia Fitriati holds a bachelor’s in Marketing from Syracuse University, USA. Post-MBA, she held various roles in different companies, including as an editor at Aquila Magazine and a lecturer in Islamic Marketing at Paramadina University. She co-founded FAST8, a human resources tech company, in 2008 with her husband, Else Fernanda. They also founded Gadjian, an HR management SaaS startup. Currently, Afia is also a senior associate in the Halal Lifestyle Market at DinarStandard, a growth strategy research and advisory firm.

Computer engineer Wilson Yanaprasetya had acquired a range of software work experience at MDA, Radical Entertainment and Teradici, before graduating at the University of British Columbia in 2007. He worked at TELUS as a business analyst in Canada but left after almost five years to join a private equity firm Northstar Group in Indonesia. He left Northstar in 2016 to become a co-founder and COO of Qerja, a platform offering market data about companies, job pay scales and other career trends for professional roles.

Iván Rodriguez is co-founder of Parclick, a parking reservation app, where he is responsible for commercial matters and go-to-market strategies. He has over 10 years of experience in business development, sales and account management in B2B service industries and has held IT-related positions in business intelligence and business analytics projects. Rodriguez holds a master's in Computer Science and an MBA from IESE Business School. He also attended an executive program at Harvard Business School where he specialized in new internet ventures. 

Juan Carlos López is a software engineer specializing in mobile applications. He worked for many years as an iOS Developer. In 2015, he co-founded Sensitrade, a revolutionary technology that captures sentiment about the stock market from social networks, predicting stock exchange evolution with a 87% success rate.A year later, with the same business partners, he co-founded Coinscrap, an app that facilitates micro-savings by rounding up purchases made with credit cards to the nearest euro. He is currently Coinscrap's Chief Mobile Officer.

Banco Espirito Santo was once the largest Portuguese bank by market value, and controlled by the Espirito Santo family. In August 2014, the country’s central bank took over the control of Banco Espirito Santo in a US$6.6 billion rescue.

Before founding the smart vehicle tracking app Trax Center, Hendy Wijaya had worked in the automotive industry for five years, from distributing spare parts to managing repair shops and car rentals. Based on his work experience in the industry, Hendy felt that the vehicle tracking systems that were available in the Indonesian market were inferior. He saw an opportunity to develop a better vehicle tracking solution and created Trax Center. The smart vehicle tracking system was jointly developed with two friends, a software developer Hadi Darmanto and a consumer behavior analyst Ganjar Setyanegara.

Alvin Kumarga is an experienced technical consultant and a Magna Cum Laude graduate in Chemical Engineering from Cornell University, USA. Alvin was a market research intern and later became a special projects consultant at Hybrid Silica Technologies before graduating in 2011. He worked in Boston at Stroud Consulting before returning to Indonesia in 2014 to work for the Boston Consulting Group (BCG).He left BCG in October 2015 to develop new products and corporate business for online travel agency Traveloka. In the meantime, he also co-founded Airy Rooms in 2015 but exited the startup in June 2017.

With a bachelor’s degree in Management from Peking University’s Guanghua School of Management and an MBA degree of Stanford University, Hou Xiaoxiao began her investment career as an investment banker at Goldman Sachs. In 2015, when researching China’s macro economy, she spotted the huge market potential of the country’s  agriculture sector, given changes in China's population policy (the one-child policy was soon ended).In 2016, she left Goldman Sachs to found Farm Friend with Yu Yang and Meng Fanqi.Hou was named to the 2017 Forbes China 30 elites under 30 list.

Pau Agustí Esmerats has gained valuable experience in the mobile industry as a product manager and product owner. He was part of a team that developed the iOS and Android apps for CaixaBank Digital Business. He also spent three years managing mobile marketing, communication and monetization programs at Kerad Games SL in Barcelona.The sociology graduate has completed various courses in advertising, public relations, marketing and entrepreneurship. Since January 2018, the co-founder of Sound Market has been working as the company's CEO in charge of growth hacking, product management, strategy and business development.

Wang Anquan joined the Alibaba Group in 2006. He was the technology director at Ali Financial, director of Taobao Loan Division and assistant to the MD of Ali Financial.In 2013, Wang and a colleague at Ali jointly developed the MVP of Webull to provide market intelligence. He then joined HengFeng Bank in 2014 as the president of the Department of Online Financial Asset Transaction. Wang joined Xiaomi in 2015 as the general manager of Xiaomi Finance. In 2016, he founded Fumi Technology with Webull as its main platform. Xiaomi is one of Fumi's early investors.

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